Essential Programs For Your Virtual Toolbox
Copyright (c) 2006 Kim Roach, All Rights Reserved
As an online marketer and webmaster, there are a number of
tools that you will want in your virtual toolbox. To get you
started, I have scoured the net to find some of the best
programs to help webmasters improve their sites, their
rankings, and their productivity. Best of all, each one of
these tools is free. We'll start with one of my favorites.
Good Keywords (http://www.goodkeyw
Good Keywords is a program that allows you to quickly and
easily create an extensive list of targeted keywords for
your website using Yahoo, Ask, and Overture.
This free tool comes loaded with a link popularity meter, a
keyword phrase builder, a misspelled word generator, and a web
page explorer tool that will allow you to quickly see what
keywords other sites are targeting.
Once you have found your desired keywords, you can group
them into keyword sets, which can then be copied into your
To find out more about this handy tool, go to
at.com/backlinks -software. htm)
It is a well-known fact that search engines use link popularity
as one of their top ranking factors.
However, quality is much more important than quantity when
obtaining inbound links. In addition, many of the search engines
place importance on the use of relevant anchor text.
With a tool known as Backlinks Master, you can monitor your link
popularity in Google, Yahoo, and MSN. This tool finds direct
shown the anchor text and link type that others have used to
link to you.
To start taking control of your link popularity, go to
http://www.cleverst at.com/backlinks -software. htm
com/firefox- extension/ index.php)
SEOpen is a Firefox extension that provides numerous SEO tools
at the click of a mouse. All of its features can be easily
accessed by right-clicking on a web page.
Using this tool, you can examine your competitors:
* Yahoo Backlinks
* Pages in Yahoo Index
* Google Backlinks
* Google Cache
* Pages in Google index
* Google Related
* PageRank Check
* MSN Backlinks
* Pages in MSN Index
* Alexa Overview
* Alexa Traffic
* Alexa Related
* Alexa Backlinks
* "Mass Check" multiple sources at once
* Check DMOZ Inclusion
* Keyword Density
* Page Size Checker
* HTML Validator
* Server Header Viewer
* Wayback Machine
* Check robots.txt
* Whois Info
To quickly and easily perform competitor analysis, check out
http://seopen. com/firefox- extension/ index.php
Active Web Reader Customizer (http://www.deskshar
RSS is becoming one of the best ways to increase your online
exposure. With the upcoming release of Windows Vista and
Internet Explorer 7, RSS usage is expected to rise significantly.
However, RSS is also new enough that you can use this technology
to create an effective viral marketing campaign.
You can do this by distributing your own RSS aggregator. If your
RSS aggregator becomes popular, your brand could become very
well known on the Internet.
With the Active Web Reader Customizer, you can recommend and
distribute an RSS reader that is preloaded with your feeds
and web pages. By doing this, you are giving your visitor
additional value and increasing your brand exposure at the
Start creating your very own customized RSS reader at
http://www.deskshar e.com/awrc. aspx
RSS Wizard (http://www.extralab
We've talked about the wonderful benefits of
promoting an RSS feed, but how do you actually create one.
Fortunately, you don't have to be a techie to create your very
own RSS feed. All you need is a tool like RSS Wizard.
This tool will automatically convert almost any web page into an
RSS feed. With the RSS Wizard, you can create, edit and publish
an unlimited number of RSS channels.
To start creating your own RSS feeds, go to
http://www.extralab s.net/rss- wizard.htm .
Not only can you create RSS feeds for your own website, but you
can also incorporate other peoples' RSS feeds into your site to
increase your publishing power, deliver value to your readers,
and ensure that your website is constantly up-to-date and
In fact, with a tool called FeedDigest, you can mix multiple
feeds into a single feed to post on your website.
By doing this, you will be able to deliver your visitors a
unique mix of automatically updating content.
You could also create a news dashboard to syndicate the latest
news on any topic. The possibilities are unlimited. You could
create a feed that combined forum posts, news headlines, Ebay
items, Digg posts, Flickr photos and even podcasts all rolled
into one, constantly updating stream of related content.
To start creating your own customized RSS feeds, go to
If you're like most online marketers, you are probably receiving
a flood of spam in your inbox. Fortunately, there is a free tool
that will help remedy your spam problems.
This software is known as MailWasher and it helps you
eliminate your unwanted email, thus allowing you to have
greater productivity. Best of all, this increased productivity
ultimately leads to increased revenues.
Start increasing your own productivity at
sourceforge. net/ )
Audacity is an open source program that allows you to record
live audio, edit audio files, cut, copy, slice and mix sounds
Whether you are looking to record interviews, create your
own podcasts, or edit your audio files, Audacity is a great
Check it out at
http://audacity. sourceforge. net/
CamStudio is a great piece of software for creating screen
capture videos. This software records screen activity from the
Windows desktop and then turns it into standard AVI movie files.
In fact, CamStudio can then convert these AVI files into
bandwidth-friendly Streaming Flash Videos (SWFs) with its
built-in SWF Producer.
These are great for creating info products, video tutorials, and
software demonstrations. In terms of quality and price, there is
simply no better solution for Screen Cam software.
Try it out at
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Kim Roach is a staff writer and editor for the SiteProNews
ews.com) & SEO-News (http://www.seo-
newsletters. You can also find additional tips and news on
webmaster and SEO topics by Kim at the SiteProNews blog
sitepronews. com/). Kim's email is:
kim @ seo-news.com
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